II. POLICY ON THE USE OF COOKIES

Cookies - what are they?

Our website, like most sites on the web, uses cookies. Cookies are small text files stored on your device when you use a website. Among other things, they make it possible to recognize your browser on subsequent visits, improve the operation of the site, analyze traffic and tailor content and advertising to your interests. Cookies can also be used to collect anonymous statistical data and conduct marketing activities.

On what basis do we use cookies?

We use various types of cookies on our site to help us ensure the proper operation of the site and improve the user experience. Some of these files are session cookies, which are deleted automatically when your browser session ends, i.e. when you close it. Others are persistent cookies, which remain on your device for a specified period of time and allow us to recognize your browser on subsequent visits to the site, enabling us to remember your settings and preferences, among other things. On our site, we use cookies based on your consent, except those that are necessary for the proper provision of electronic services. Cookies that are not necessary for the operation of the site remain blocked until you agree to them. When you first visit our site, we display a message informing you of the use of cookies and allowing you to manage their settings - you can then decide which cookies you accept and which you want to block. Please note, however, that blocking or deleting cookies may affect the operation of some features of our site, and some services may stop working properly.

How to manage cookie settings?

Users have the ability to manage cookies themselves through their browser settings. Below are sample instructions for the most popular browsers:

• Google Chrome:
  Click on the menu (top right corner), select “Settings”, then “Privacy and Security” > “Site Settings” > “Cookies and Site Data”. Here you can: delete cookies, block or allow cookies, set cookies to be deleted when you close your browser, and specify exceptions for specific sites or domains.
• Mozilla Firefox:
  Go to “Options” > “Privacy and security.” In the “Cookies and site data” section, you can manage your cookie settings, including blocking or deleting cookies.
• Microsoft Edge:
  Go to “Settings” > “Privacy, Search and Services” > “Cookies and Site Data,” where you can change cookie settings.
• Safari:
  In the “Preferences” menu, select the “Privacy” tab, where you can manage cookies and site data.

Purposes of using our own cookies

On our site we use our own cookies, which we use for the following purposes:

• Basic site functions: we ensure that the site works properly, remember your preferences (e.g. language, display settings) and make the site easier to use.
• Traffic analysis and statistics (Google Analytics): we collect anonymous data about how users use the site, which allows us to improve the site's structure and content, and to tailor the site to users' needs.
• Marketing and remarketing (Facebook Pixel): we enable you to display personalized ads and analyze the effectiveness of our advertising campaigns so we can better tailor our offerings to your interests.

All data collected through cookies is processed in accordance with applicable data protection laws. We do not combine information from cookies with other personal data without your consent.

What third-party cookies are used?

• Google Analytics (traffic analysis and statistics)
• Google Tag Manager (tag and script management)
• Google AdWords (advertising and remarketing)
• Google AdSense (advertising and remarketing)
• Facebook, Instagram, LinkedIn (social tool cookies, social features and advertising

For all details on data processing by social network administrators, including the purposes and scope of collecting information through plug-ins, how it is further processed and used, as well as information on how to contact us, your rights and privacy settings options, please refer to the privacy policies of the respective service providers.

Facebook - https://www.facebook.com/privacy/explanation
Instagram - https://www.facebook.com/help/instagram/155833707900388
LinkedIn - https://www.linkedin.com/legal/privacy-policy

Do we track your behavior undertaken on our site?

We use analytics tools on our site, such as Google Analytics, which allow us to track and analyze user behavior in order to improve the site's performance and customize content and advertising. This tracking is only done with your consent, which you can withdraw at any time by changing the cookie settings on your browser.

Is your data transferred to third countries or international organizations?

Personal data collected through cookies may be transferred to third countries outside the European Economic Area or to international organizations, such as analytics and advertising service providers (e.g. Google, Facebook). We ensure that the transfer of data is carried out in accordance with applicable laws, and these entities apply appropriate data protection measures, such as standard contractual clauses approved by the European Commission.

Are targeted ads directed to you?

Yes, we target you with targeted ads. We use tools such as Facebook Ads and Google Ads, which allow us to reach specific audiences based on various criteria, such as age, gender, interests, occupation or previous activities on our site. We emphasize that we do not collect personally identifiable information about you ourselves – Google and Facebook process this information in accordance with their privacy policies.

How can you manage your privacy?

You have several options to control cookies and ads tailored to your interests:

• Changing your browser's cookie settings,
• Using browser plug-ins, such as Ghostery,
• Using incognito mode in your browser,
• Managing behavioral advertising on youronlinechoices.com,
• Use of the cookie management mechanism available on our website,
• Disabling Google Analytics: Google Analytics Opt-out,
• Managing your Google Ads settings: Google Ads Settings,
• Managing Facebook Ads Settings: Facebook Ads Settings.

Right to withdraw consent and object to data processing

• You have the right to withdraw your consent to the use of cookies at any time, without affecting the lawfulness of processing carried out on the basis of consent before its withdrawal.
• You have the right at any time, free of charge, to object to the processing of your personal data for direct marketing purposes, including profiling, as long as the processing is related to such marketing. Once you have objected, your data may no longer be processed for these purposes.

Server logs

Using our site involves sending queries to the server where the site is stored. Each such query is recorded in the server logs.

The server logs include, among other things:

• Your IP address,
• the date and time of the query,
• information about the web browser and the operating system you are using.

This data is stored on the server and is used solely for technical purposes, such as administering the site, ensuring security and diagnosing any technical problems. The information stored in the logs is not linked to specific individuals and is not used to identify them. Only persons authorized to manage the server have access to the logs.

Contact

In matters relating to the cookie policy and personal data protection, you can contact us: by mail, to the address of the company's headquarters St. Fabryczna 4, 32-005 Niepołomice, and by e-mail, to .